Rihanna shares a sneak peek at her new fashion line
by
Kwanele Mathebula
Rihanna has given the world a look at her upcoming fashion line, Fenty. This comes a few weeks after announcing a history-making deal making her the first black woman to launch her own luxury fashion label under the fashion conglomerate, LVMH. Fenty will include special-edition pieces, available for limited timeframes, and core items.
According to a press release from LMVH, Fenty will operate outside of the traditional fashion season. “Retailing via multiple incremental Releases on a “See-Now-Wear-Now” model. Each of the releases, focused on a specific selection of product, will express a new facet of a woman and her wardrobe,” the statement says.
In an interview with The New York Time Style Magazine’s, the star shared how the deal came about sharing in part: “I’ve been slowly evolving throughout the fashion world. First wearing it, buying it, being recognized for my style and then collaborating with brands. I never just wanted to put my name on something and sell my license. I’m very hands-on, so I wanted to take it slowly and gain respect as a designer. I already had a relationship with them after the Versailles campaign and the makeup line, so they extended the offer to me and it was a no-brainer because LVMH is a machine. Bernard Arnault was so enthusiastic; he trusted me and my vision.”
Fenty will debut online on 29 May 2019.
Rihanna shares a sneak peek at her new fashion line. What do you think?
